Triller has named renowned entertainment executive Steve Pamon as the President of Verzuz. Pamon will manage all aspects of the global business, including overseeing go-to-market, production, and logistical operations for Verzuz, including contracts, sponsors, venues, programming, live events, and partnerships.
Triller CEO Mahi de Silva said of the hiring, “Steve is the proverbial triple threat. His exceptional track record and reputation across Parkwood Entertainment, the NFL, HBO, and JP Morgan, delivering global entertainment innovation, and his devotion to respect and lift culture make the Verzuz brand’s stewardship the perfect match. Verzuz is a cultural phenomenon, and Steve’s leadership perfectly complements Swizz Beatz and Timbaland, who continue to curate the iconic Verzuz events. Steve will accelerate the Verzuz platform to new heights.”
Under his purview, Verzuz will maintain its undying support of artists, the global creative community, and the culture. With more blockbuster events on the horizon, Verzuz has transcended the social media realm and burgeoned across traditional, new, and future media with unprecedented visual experiences, unforgettable competitions, and undeniably epic battles into sporting and gaming extravaganzas. The entrepreneurial and independent spirit remains central to its progression as the business expands. At the same time, it stands out as a lifestyle brand, moving into Verzuz Gamez, Verzuz Iconz, Verzuz Sportz, Verzuz Comedy, and beyond.
Swizz Beatz and Timbaland issued the following joint statement regarding this next chapter: “Verzuz was born in the culture, and it thrived because it believed in it. Steve showed the culture nothing but respect from our first conversations. He understood what Verzuz meant to the millions of viewers who made it what it is, and he wanted to preserve the same energy and magic. This is another beginning for Verzuz.”
Swizz Beatz and Timbaland allocated a portion of their equity in the Triller Verzuz combined company to the 43 creatives that initially performed, which will result in the largest creative IPO in history and open up a lane for further execution at the highest level.
Verzuz has exceeded one milestone after another. Among its biggest battles, The Lox vs. Dipset racked up over 5 million live viewers, Fat Joe vs. Ja Rule had over 2.5 million viewers, Jeezy vs. Gucci Mane garnered nearly 10 million total views with 1.8 million live viewers. In comparison, Ashanti vs. Keyshia Cole surpassed 8 million views with 1.8 million live viewers. The series has also been featured on dozens of TV shows and graced magazine covers worldwide, including Billboard, and is celebrated worldwide.